via Art Bead Scene Blog by Heather Powers on 9/25/09
It's that time of year again, arts & crafts shows pop up all over world as shoppers seek out unique holiday gifts directly from artists and craftspeople. So let's talk inventory today.
1. Your jewelry will fit in three categories:
*Show-stoppers - those amazing, over-the-top pieces that are higher priced. These bring shoppers into your booth. Display them prominently.
*Necklace and bracelets that are mid-priced, for me those items are in the $45-$75 range.
*Impulse buys - items are usually $25 and under. Here you'll find your earrings and very simple pendants. This is always the bulk of my inventory.
2. The more impulse items you have, the better. While people may stop to see the amazing $300 necklace, they are more likely to pick up something from the other two categories. I make lots matching earrings for my necklaces and bracelets. When someone buys an item, I always point out the matching earrings.
3. Make twice as much as you'd like to sell. So if you want to make a $1000 for a day, you have to have to least $2000 in inventory.
4. Not everything has to be one-of-a-kind and you don't have to put everything on the table at once. Find a balance, too much inventory makes it harder to shop. I make 3 or 4 pairs of the same earring design and in 2-3 different colors. I replace them as they sell.
5. Gifts - think beyond jewelry. People are looking for teachers' gifts, hostess gifts, secret Santa presents, etc. and jewelry may be too personally for these occasions. Bookmarks, ornaments and ceiling-fan pulls are just a few beaded gifts you could create for your holiday shows.